UX With Soul: Thoughts on AI, Gamification and Designing for Humans
Recently, our co-founder Melin was invited to share her perspective on the changing landscape of UX, especially in relation to gamification and AI. Her insights touched on everything from the ethics of persuasive design to the difference between good and truly great user experiences.
So we thought we’d share them with you too.
In this short video, Melin explores how we can stay human-centred in a data-driven world, why accessibility and inclusion are now essential to great UX, and how AI can be a powerful tool, not a replacement, for empathy and creativity.
Here’s Melin, answering each question with that no-nonsense Seedable approach.



