UX With Soul: Designing for People in a Metrics-Driven World

In this short video, Melin explores how we can stay human-centred in a data-driven world, why accessibility and inclusion are now essential to great UX, and how AI can be a powerful tool.

< 1 Min. read

Melin, sat smiling with her computeer

UX With Soul: Thoughts on AI, Gamification and Designing for Humans

Recently, our co-founder Melin was invited to share her perspective on the changing landscape of UX, especially in relation to gamification and AI. Her insights touched on everything from the ethics of persuasive design to the difference between good and truly great user experiences.

So we thought we’d share them with you too.

In this short video, Melin explores how we can stay human-centred in a data-driven world, why accessibility and inclusion are now essential to great UX, and how AI can be a powerful tool, not a replacement, for empathy and creativity.

Here’s Melin, answering each question with that no-nonsense Seedable approach.


Authors

Melin Edomwonyi

UX Director

A multidisciplinary designer and creative leader, shaping impactful user experiences and guiding our projects.


Thoughts from the studio

You bring the ideas.


We’ll make sure they work.

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